• LIVING ROOM BAR

    A scene from a video shoot focused on the hotel’s new watering hole, Living Room Bar at Clarion Hotel Malmö Live, where only the very finest Gin & Tonics are crafted and served.

  • ELOPED

    A few samples from a multi-page brochure shot primarily in my studio for Malmö based electric scooter company, Eloped AB.

  • FINJA PREFAB AB

    A new client (May 2016) and one of the leaders in the cement element manufacturing industry. The assignment was to document their staff on site as the first elements of a high rise were being mounted/fixed at a residential development project along the coast of southern Sweden.

  • LINK ARKITEKTER: MALMÖ ARENA HOTEL

    Architectural firm, Link Arkitekter, hired me to document some of the interior solutions that they had designed throughout the hotel’s public spaces and private rooms.

  • CONTINENTAL DÄCK SVERIGE AB

    As one of the world’s leading tire companies, the German corporation’s Swedish subsidiary contacted me to photograph two independent clients for an ongoing interview series in a customer focused magazine.

  • PELLO BELLO

    Shot for Malmö fashion company, Pello Bello on location at Vilnius Central Station in Lithuania – together with model Karolina and local assistant Yigit.

  • CAP GEMINI

    After a couple of hours filled with one corporate portraiture after the other, the assignment concluded with a group photo of new recruits.

  • Masai Mara Safari

    The very first shot of a huge collection of safari images and footage from February’s assignment an hour’s plane ride from Nairobi to Masai Mara National Reserve where many lions and hippos waited.

  • SKY BAR/KITCHEN & TABLE MALMÖ

    From the top floor skybar at Clarion Hotel & Congress Malmö Live in Malmö, Sweden. This is where some of the city’s best bartenders work and I have a great deal of respect for the profesion.

    Why? Well, many, many years ago, I tended some of Sweden’s (then) most well-known bars and cocktail lounges – including the legendary, fine dining restaurant, Johanna in Gothenburg. My restaurant experience provides me therefore with an advantage when shooting food and drinks.

    Marcus Samuelsson Bartender Kitchen Table
  • CONFERENCE ROOMS

    I’ve worked with hotels as clients for well over a decade and sincerely enjoy working in the extremely versatile tourism industry.

    I’ve worked on many, many advertising projects focused on dining, guest facilities, luxurious suites, executive management and both exterior and interior architecture.

    Park Inn Malmo
  • UNITED NATIONS, NEW YORK

    Certainly one of my most interesting assignments of recent years. Producing large format prints, roll-ups and a cinematic film collage – all within an Arctic theme for a United Nations climate meeting hosted by Sweden’s Permanent Mission to the U.N. in New York City.

    What initially looked like an almost insurmountable creative challenge, turned out to be an insanely successful event – in no small way thanks to a tight, collaborative team effort.

    UN Event September
  • Malmö Aviation/BRA

    From a two day shoot at Bromma Airport with a few hundred participating extras, technicians, captains and cabin crew.

  • BATHROOMS BY UNIDRAIN

    One of my more unusual – nonetheless interesting – assignments was to document pretty much everything in high-end bathroom to the Danish company that had supplied all of the WC fixtures, drain system, shower heads and glass doors.

    Unidrain VVS
  • GREEN MATMARKNAD A MODERN GROCERY STORE

    Green is the closest we have in Sweden to the American champion of grocery stores with a conscience, Whole Foods. I’ve worked with Green on and off since they opened and by virtue of being a close neighbor – my gallery is literally across the hallway from them – probably makes me one of their best customers.

    So, when they asked me to visit and document a few of their suppliers, I headed out to the hinterland and met with several farmers and their free-roaming cows, chickens and lambs.

    Tolanga Gard 21 Green Matmarknad
  • Field Documentation

    This is a scene from a marketing film I shot in rural India where school children in various age groups were given tablets to showcase how a software application could help enhance their learning ability.

    TerraNet India
  • SKY HIGH MEETINGS, MALMÖ

    My working relationship with HSB Malmö – the good folks that manage the amazing skyscraper Turning Torso – goes way back. For over ten years, I’ve been engaged to document a wide range of events – primarily in their conference facilities on the 53rd and 54th floors.

    TerraNet Breakfast in the Clouds
  • KITCHEN & TABLE, MALMÖ

    Hired during 18 months as a contract photographer and film producer for wide-ranging marketing assignments. Food, teams, rooms, conference facilities, you name it, I pretty much shot it.

    A creatively challenging and therefore amazingly inspiring assignment that started almost a year prior to the hotel’s grand opening. Click on the image to view the collection.

    Marcus Samuelsson Foodr Kitchen Table Drinks
  • HANG ON HANGERS, BANGKOK

    Hang on Hangers is certainly one of the Pro Bono projects that I am the most proud of. Annika Jonasson from Sweden, founded this small NGO and has for almost five years dedicated time, money and love to helping women in the slums of Bangkok lead a better life.

    Charlotte and I both try to spend time helping her whenever we’re in Bangkok and the beautiful hangers the women create and sell, are on display in the gallery here in Malmö.

  • STUDIO: JULIA CARLSTEN

    Julia Carlsten is probably the cutest little studio gal I’ve come across. Half Swedish, half Brazilian and 100% cute and charming.

    Julia Carlsten Kjol
  • SKYBAR KITCHEN & TABLE, MALMÖ

    Capturing eats and drinks in an appealing way is certainly a huge creative and technical challenge. And today, cocktails are often so elaborately composed and colorfully decorated. Making it even more interesting to photograph and film than when I started out.

    Marcus Samuelsson Kitchen Table Drinks
  • CONFERENCES @ RÅBYLUNDS GÅRD

    From a half day assignment to document an entrepreneur’s idyllically located business community, corporate apartments and conference facilitates just a few minutes outside of Lund, Sweden.

    The project involved a wide variety of both interior and exterior photography with the vast majority of the indoor shots being taken with available light and long exposures.

    Lund Rabylunds Gard
  • KOCKUM FRITID (SPORTS CENTER)

    Hockey is one of the most challenging sports to photograph. Not only are there a ton of lighting conditions to consider. The sport itself is fast-paced and your pretty much locked down to one spot to shoot from during each event – meaning, your at the mercy of luck.

    Kockum Fritid Hockey
  • CLARION HOTEL & CONGRESS MALMÖ LIVE

    Night shot of the then brand new hotel in Malmö. This is the image they’ve been using officially for quite some time now.

  • KOCKUM FRITID (SPORTS CENTER)

    Over the course of 6 months, I documented the better part of the sports center, Kockum Fritid in Malmö, Sweden. Here, from one of many activities available for seniors.

    Kockum Fritid Simhallen Vatten gympa
  • KOCKUM FRITID (SPORTS CENTER)

    One of my all-time favorite from my contract project for Kockum Fritid, the premiere sports center in Malmö, Sweden.

    Kockum Fritid Simhallen Babyplask
  • KOCKUM FRITID (SPORTS CENTER)

    Lynn, a model used during photography at the gym section during my assignment for the sports center, Kockum Fritid.

    Kockum Fritid
  • CONCERT PR: KEN WEGAS

    This Elvis imposter/impersonator was relatively easy to shoot. The sheer physical resemblance, identical jumpsuit and jet black hairdo provided the best possible “props” for this shoot.

    Clarion Malmo Live Elvis Christmas Show
  • AERIAL PHOTOGRAPHY

    Shot using a DYI drone and a decent compact camera hovering high above Malmö. May be included in a forthcoming book about the city I’ve lived in for over 20 years.

  • GREEN MATMARKNAD (FOOD STORE9

    A couple of years ago, I was assigned to document what it looked like at a few of the store’s suppliers farms and ranches. This shot is from one of the region’s many eco-friendly chicken and egg producing farms.

  • BENESTAM GOLF COURSE DESIGN

    Not a golfer, so arguably, perhaps automatically disqualified from a project like this. Nonetheless, like most stuff I’ve not done before, very intriguing and challenging.

  • KOCKUM FRITID (SPORTS CENTER)

    From my contract project with the sports center – shot during one of dozens of classes they offer customers 7 days a week.

    Kockum Fritid Multipass
  • HEADSHOTS: ACTOR BO SVENSON

    A couple of years ago, I was asked to take new headshots of the audacious albeit entertaining Swedish actor, Bo Svenson at his home in the hills above Pacific Palisades, Los Angeles.

Assignments and work projects by photographer Joakim Lloyd Raboff